Heart Café is a social enterprise café, where diners can enjoy high quality food while helping some of Sydney’s most disadvantaged young people get into mainstream employment. The identity represents a simple, inclusive brand with a sense of optimism. It reflects the Wayside’s ‘heart’ philosophy and its drive to bring people together from all walks of life. A dynamic logo of different heart shapes all beating with the same pulse represents both the diversity and oneness of community. The heart is a simple yet powerful symbol that resonates with the brand’s mission to give love to those who need it most.