As the NRMA expands into new business areas beyond road service, a fresh identity was created to represent its future national network. As an expression of the NRMA spirit of adventure, the graphic language is created from sections of the Australian coastline and the destination points along the way. Bringing a feeling of movement to this iconic brand, these journey lines are a recognizable connecting device used to add energy to the brand while building equity. With animation and motion graphics, each journey comes to life as an expression of forward-moving progress.