Services
We develop transformational brand and business strategies that disrupt industries, and deliver long term success.
Our nimble team has experience across a broad range of services, creating and defining some of the Country’s most enduring brands. Whether it’s internal or external, big or small, strategy or design, new or established, we’re here to solve real problems.
Strategy
Designed to remove subjectivity and create a clear roadmap for internal alignment and external success. Houston’s range of tools and unique methodologies provide long-term solutions for our clients, and their people.
Brand Positioning
Brand Architecture
Naming & Taxonomy
B2B/B2C Sales Pitch
Go to Marketing Strategy
Place Strategy
Tone of Voice
Customer Experience Strategy
Customer Value Proposition
Messaging Framework
Trend and Insight Reporting
Research
Design
Strategically-led design is what we do. Working hand in hand with our team of strategists and copywriters, Houston’s design thinking spans brand development through to campaign execution, and has seen us create some of Australia's most iconic and loved brands.
Logo & Brand Identity
Motion Design and Guidelines
Digital & Web Design
Campaign Development
Place Branding
Sonic Branding
Brand and Digital Guidelines
Art Direction (Stills/Videography)
Branded Collateral
Sales Pitch Packs
Environmental
Considered spatial design and customer journey mapping is a key part of Houston’s design ethos and delivery. From workplaces, to events and activations right through to retail store fit-outs, over the years we’ve honed best practice expertise to deliver immersive experiences.
Branded Environments
Branded Uniforms
Customer Journey Mapping
Retail Concept Design
Workplace Environmental Design
Branded Merchandise
Placemaking & Installation
Sales Suite Design
Internal Brand & Culture
Positive brand transformation starts from the inside. Houston’s engagement methodology and experience working closely with Board & Executive teams right through to front line staff, ensures we bring a deep level understanding and commitment to uncovering business truths, driving long-term and meaningful change.
Employee Value Proposition
Company Behaviours / Values
Board & Executive Engagement
First-Nations Collaboration & Consultation
Internal Transformation Management
Conference Facilitation & Team Workshops

Awards

  • AGDA Identity- Brand Expression
    Distinction
    Toyota Australia
  • AGDA Alcohol Beverage - Short Run
    Finalist
    Twist Distilling
  • AGDA Brand Identity - Large Business
    Finalist
    UNI SQ
  • AGDA Brand Identity - Logos and Trademarks
    Distinction
    Ampol
  • AGDA Brand Identity - Large Business
    Distinction
    Ampol
  • AGDA Brand Identity - Large Business
    Finalist
    Oxford and Foley
  • AGDA Brand Identity - Logos and Trademarks
    Finalist
    UNISQ
  • AGDA Branding - Large Business
    Merit
    Charles Sturt University
  • AGDA Branding - Large Business
    Distinction
    Toyota Australia
  • AGDA Branding - Small Business
    Finalist
    Lendlease - King Street
  • AGDA Design Effectiveness
    Distinction
    Lendlease Mum's for Safety Campaign
  • AGDA Design for Good - Health and Wellbeing
    Merit
    Lendlease Mum's for Safety Campaign
  • AGDA Identity - Brand Manuals
    Distinction
    Toyota Australia
  • AGDA Illustration for Design
    Finalist
    Twist Distilling
  • AGDA Branding - Large Business
    Finalist
    Qantas Rebrand
  • AGDA Large Brand Identity
    Distinction
    PCYC
  • AGDA Large Business
    Finalist
    Lendlease - Victoria Cross
  • AGDA Logos and Trademarks
    Finalist
    Qantas Rebrand
  • AGDA Logos and Trademarks
    Merit
    Charles Sturt University
  • AGDA Logos, Trademarks and Symbols
    Merit
    PCYC
  • AGDA Logos, Trademarks and Symbols
    Finalist
    ID. Know Yourself
  • AGDA Small Business
    Merit
    ID. Know Yourself
  • AGDA Social and Community
    Finalist
    ID. Know Yourself
  • AGDA Writing for Design
    Merit
    Lendlease Mum's for Safety Campaign
  • AWARD Awards Large Identity and Application
    Gold Pencil
    Qantas Rebrand
  • AWARD Awards Logos
    Black Pencil
    Qantas Rebrand
  • Best Awards Brand Communication
    Silver
    Gelatissimo
  • Best Awards Small Brand Identity
    Gold
    ID. Know Yourself
  • Best Awards Business Communication
    Finalist
    Toyota Australia
  • Best Awards Colour Award Graphics
    Silver
    Charles Sturt University
  • Best Awards Colour Award Graphics
    Silver
    ID. Know Yourself
  • Best Awards Design Communication
    Finalist
    Toyota Australia
  • Best Awards Design Communication
    Finalist
    Toyota Asia
  • Best Awards Design Craft / Computer Generated
    Finalist
    Ampol
  • Best Awards Design Craft / Illustration
    Silver
    The Streets of Barangaroo
  • Best Awards Design Craft / Typography
    Finalist
    Toyota Asia
  • Best Awards Design Craft/Illustration
    Finalist
    Twist Distilling
  • Best Awards Design Craft/Photography
    Bronze
    Charles Sturt University
  • Best Awards Environmental Graphics
    Bronze
    The Streets of Barangaroo
  • Best Awards Large Brand Identity
    Bronze
    Qantas Reband
  • Best Awards Large Brand Identity - Commercial
    Silver
    UTS Rebrand
  • Best Awards Large Brand Identity - Commercial
    Silver
    Charles Sturt University
  • Best Awards Large Brand Identity - Commercial
    Finalist
    Toyota Australia
  • Best Awards Large Brand Identity - Commerical
    Bronze
    Gelatissimo
  • Best Awards Large Brand Identity - Commerical
    Finalist
    Toyota Asia
  • Best Awards Large Brand Identity - Cultural
    Finalist
    PCYC
  • Best Awards Packaging/Boutique
    Finalist
    Twist Distilling
  • Best Awards Small Brand Identity - Commercial
    Finalist
    Lendlease - Bernborough Ascot
  • Best Awards Small Brand Identity - Cultural
    Bronze
    Hope Hospitality
  • Cannes Lions Awards Safety Campaign
    Silver
    Lendlease Mum's for Safety Campaign
  • Transform Awards Best Brand Development Project to Reflect a Change of Mission, Value or Positioning
    Gold
    Toyota Asia
  • Transform Awards Best Brand Evolution - Business
    Silver
    Toyota Asia
  • Transform Awards Best Corporate Rebrand following a Merger or Aquisition
    Silver
    Keyton
  • Transform Awards Best Development of a new brand within an existing brand portfolio
    Silver
    Origin Home
  • Transform Awards Best Place Brand
    Gold
    Lendlease - Victoria Cross
  • Transform Awards Best Strategic or Creative Development of a New Brand
    Silver
    UNI SQ
  • Transform Awards Best Strategic or Creative Development of a New Brand
    Gold
    Keyton
  • Transform Awards Best Strategic or Creative Development of a New Brand
    Highly Commended
    TOGA - The Post House
  • Transform Awards Best use of Typography
    Silver
    Gelatissimo
  • Transform Awards Best use of Typography
    Silver
    Toyota Asia
  • Transform Awards Best use of Typography
    Highly Commended
    TOGA - The Post House
  • Transform Awards Best Visual Identity - Charity, NGO or NFP
    Silver
    ID. Know Yourself
  • Transform Awards Best Visual Identity - Education Sector
    Silver
    UNI SQ
  • Transform Awards Best Visual Identity - Technology, Media and Telecommunications
    Bronze
    StudioSpace
  • Transform Awards Best Visual Identity - Transport and Logistics Sector
    Silver
    Toyota Asia
  • Transform Awards Best Visual Identity - Technology, Media and Telecommunications
    Silver
    nbn
  • Transform Awards Brand Evolution - Consumer
    Bronze
    nbn
  • AGDA Identity- Brand Expression
    Distinction
    Toyota Australia
  • AGDA Branding - Large Business
    Distinction
    Toyota Australia
  • AGDA Branding - Small Business
    Finalist
    Lendlease - King Street
  • AGDA Identity - Brand Manuals
    Distinction
    Toyota Australia
  • Best Awards Business Communication
    Finalist
    Toyota Australia
  • Best Awards Design Communication
    Finalist
    Toyota Australia
  • Best Awards Large Brand Identity - Commercial
    Finalist
    Toyota Australia
  • AGDA Alcohol Beverage - Short Run
    Finalist
    Twist Distilling
  • AGDA Illustration for Design
    Finalist
    Twist Distilling
  • AGDA Large Brand Identity
    Distinction
    PCYC
  • AGDA Large Business
    Finalist
    Lendlease - Victoria Cross
  • AGDA Logos, Trademarks and Symbols
    Merit
    PCYC
  • AGDA Logos, Trademarks and Symbols
    Finalist
    ID. Know Yourself
  • AGDA Small Business
    Merit
    ID. Know Yourself
  • AGDA Social and Community
    Finalist
    ID. Know Yourself
  • Best Awards Small Brand Identity
    Gold
    ID. Know Yourself
  • Best Awards Colour Award Graphics
    Silver
    ID. Know Yourself
  • Best Awards Design Craft/Illustration
    Finalist
    Twist Distilling
  • Best Awards Large Brand Identity - Cultural
    Finalist
    PCYC
  • Best Awards Packaging/Boutique
    Finalist
    Twist Distilling
  • Transform Awards Best Corporate Rebrand following a Merger or Aquisition
    Silver
    Keyton
  • Transform Awards Best Development of a new brand within an existing brand portfolio
    Silver
    Origin Home
  • Transform Awards Best Place Brand
    Gold
    Lendlease - Victoria Cross
  • Transform Awards Best Strategic or Creative Development of a New Brand
    Gold
    Keyton
  • Transform Awards Best Visual Identity - Charity, NGO or NFP
    Silver
    ID. Know Yourself
  • Transform Awards Best Visual Identity - Technology, Media and Telecommunications
    Bronze
    StudioSpace
  • Transform Awards Best Visual Identity - Technology, Media and Telecommunications
    Silver
    nbn
  • Transform Awards Brand Evolution - Consumer
    Bronze
    nbn
  • AGDA Brand Identity - Large Business
    Finalist
    UNI SQ
  • AGDA Brand Identity - Logos and Trademarks
    Finalist
    UNISQ
  • Best Awards Brand Communication
    Silver
    Gelatissimo
  • Best Awards Large Brand Identity - Commerical
    Bronze
    Gelatissimo
  • Transform Awards Best Strategic or Creative Development of a New Brand
    Silver
    UNI SQ
  • Transform Awards Best Strategic or Creative Development of a New Brand
    Highly Commended
    TOGA - The Post House
  • Transform Awards Best use of Typography
    Silver
    Gelatissimo
  • Transform Awards Best use of Typography
    Highly Commended
    TOGA - The Post House
  • Transform Awards Best Visual Identity - Education Sector
    Silver
    UNI SQ
  • AGDA Brand Identity - Logos and Trademarks
    Distinction
    Ampol
  • AGDA Brand Identity - Large Business
    Distinction
    Ampol
  • AGDA Brand Identity - Large Business
    Finalist
    Oxford and Foley
  • Best Awards Design Craft / Computer Generated
    Finalist
    Ampol
  • AGDA Branding - Large Business
    Merit
    Charles Sturt University
  • AGDA Design Effectiveness
    Distinction
    Lendlease Mum's for Safety Campaign
  • AGDA Design for Good - Health and Wellbeing
    Merit
    Lendlease Mum's for Safety Campaign
  • AGDA Logos and Trademarks
    Merit
    Charles Sturt University
  • AGDA Writing for Design
    Merit
    Lendlease Mum's for Safety Campaign
  • Best Awards Colour Award Graphics
    Silver
    Charles Sturt University
  • Best Awards Design Craft/Photography
    Bronze
    Charles Sturt University
  • Best Awards Large Brand Identity - Commercial
    Silver
    Charles Sturt University
  • Best Awards Small Brand Identity - Commercial
    Finalist
    Lendlease - Bernborough Ascot
  • Cannes Lions Awards Safety Campaign
    Silver
    Lendlease Mum's for Safety Campaign
  • AGDA Branding - Large Business
    Finalist
    Qantas Rebrand
  • AGDA Logos and Trademarks
    Finalist
    Qantas Rebrand
  • AWARD Awards Large Identity and Application
    Gold Pencil
    Qantas Rebrand
  • AWARD Awards Logos
    Black Pencil
    Qantas Rebrand
  • Best Awards Environmental Graphics
    Bronze
    The Streets of Barangaroo
  • Best Awards Design Communication
    Finalist
    Toyota Asia
  • Best Awards Design Craft / Typography
    Finalist
    Toyota Asia
  • Best Awards Large Brand Identity - Commerical
    Finalist
    Toyota Asia
  • Best Awards Small Brand Identity - Cultural
    Bronze
    Hope Hospitality
  • Transform Awards Best Brand Development Project to Reflect a Change of Mission, Value or Positioning
    Gold
    Toyota Asia
  • Transform Awards Best Brand Evolution - Business
    Silver
    Toyota Asia
  • Transform Awards Best use of Typography
    Silver
    Toyota Asia
  • Transform Awards Best Visual Identity - Transport and Logistics Sector
    Silver
    Toyota Asia
  • Best Awards Design Craft / Illustration
    Silver
    The Streets of Barangaroo
  • Best Awards Large Brand Identity
    Bronze
    Qantas Reband
  • Best Awards Large Brand Identity - Commercial
    Silver
    UTS Rebrand
Houston Group acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. Our studio sits on the traditional lands of the Gadigal people of the Eora nation and Wurundjeri people of the Kulin, and we pay our respects to their Elders past and present.
Check out our reconciliation action plan