From its crucial role in the workings as Australia’s first international parcel sorting depot, to a new ambition for connectivity and collaboration, The Post House continues its legacy as a great connector and meeting spot.​ A part of the broader Tech Central story, The Post House is set to be the tallest tower in the precinct, and will combine boutique hotel accommodation with a future-focused commercial offering, superior wellness, heritage dining and co-working spaces.

A thoughtfully designed mixed-use vertical village, The Post House seamlessly blends heritage with contemporary new forms. The interplay of technology and future-forward thinking with heritage and culture provided the ideal basis to develop a unique, and highly desirable, place to work, drink, eat, stay and relax.


The brand identity was inspired by Bates Smart’s architectural response, featuring a bespoke deep purple colour inspired by the terracotta tile on the exterior of the building.​ The heritage sandstone colour complements the broader accent colours in the palette, including sage, terracotta, lilac and burnt orange. The logo was developed as a 3D logo form to add life, dimension and tangibility to the future tower offering, utilising AR technology to enable tenants to further explore the space.