Front & Centre of Tech Central
The Post House
Services
Logo Design,
Motion Design,
Brand Strategy,
Sales Pitch Pack,
Signage and Installation
THE BRIEF
The Post House is a historic icon with ambition and connectivity in its DNA. It’s architectural and cultural significance for Sydney was clear from the outset when we were engaged to develop its brand name, story, identity and display suite and leasing collateral for TOGA Group.
The creative challenge emerged to combine a tech-first commercial innovation hub with a 100-year-old character building conversion – which accommodated a new cultural precinct, a flagship boutique hotel and layered dining offering, plus a soaring above-ground pool, spa, gymnasium and fitness studio.
The creative challenge emerged to combine a tech-first commercial innovation hub with a 100-year-old character building conversion – which accommodated a new cultural precinct, a flagship boutique hotel and layered dining offering, plus a soaring above-ground pool, spa, gymnasium and fitness studio.
The Post House is a historic icon with ambition and connectivity in its DNA. It’s architectural and cultural significance for Sydney was clear from the outset when we were engaged by TOGA Group.
THE SOLUTION
The logo began as a reflection of the historic Parcel Post building’s original communications function – through its previous life as Sydney’s ‘Parcel Post Office’. Working alongside the architects’ vision we pushed the concept further, integrating the flow of people and communication, and the architectural forms into the conceptual direction of the brand.
This culminated in a hyper-dynamic, typographic logo that proportionally representing the three components of the building, with animated letterforms to reference movement of people, data and information. It was a digital-first homage to the Parcel Post building’s messaging sorting history, while building excitement for the vertical village to follow.
This culminated in a hyper-dynamic, typographic logo that proportionally representing the three components of the building, with animated letterforms to reference movement of people, data and information. It was a digital-first homage to the Parcel Post building’s messaging sorting history, while building excitement for the vertical village to follow.
THE RESULT
An effective and unique commercial and retail leasing campaign to attract some of Australia’s most innovative organisations. Through Houston’s deep collaboration with the leasing agents, Karbon Property and JLL, and the TOGA team, we were able to drive visitation to the Display Suite, as well as attract new lead opportunities from the website.
The leasing agents’ feedback from the market has been very complementary, including the unique branding and Display Suite experience that’s live on the top floor of the current Parcels Post historic building. This has enabled early leasing success for the team, and significant interest and EOIs from leading companies across Australia.
Services
Logo Design,
Motion Design,
Brand Strategy,
Sales Pitch Pack,
Signage and Installation
The logo began as a reflection on the historic Parcel Post building’s original communications function – through its previous life as Sydney’s ‘Parcel Post Office’.
Relevant Projects
Houston Group acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. Our studio sits on the traditional lands of the Gadigal people of the Eora nation and Wurundjeri people of the Kulin, and we pay our respects to their Elders past and present.
Check out our reconciliation action plan