A brand refresh that’s truly flavour-obsessed
Gelatissimo
Services
Brand Identity,
Environmental Design,
Brand Strategy,
Brand Architecture
The Brief
With a prolific, growing gelateria business operating outlets worldwide, Gelatissimo engaged Houston to transform the brand – and establish a compelling and enticing identity for the future.
Our client challenged us to build a strong brand identity for Gelatissimo’s next chapter. A creative launchpad for elevated experiences that celebrated unique ingredients, eye-catching packaging and immersive, innovative store design that reflected the business’ obsession with making the freshest gelato.
Our mission was to inspire all the senses. Dialling up the Gelatissimo experience in-store and at home to launch an internationally-celebrated brand that was ready to stand out and lead.
Our client challenged us to build a strong brand identity for Gelatissimo’s next chapter. A creative launchpad for elevated experiences that celebrated unique ingredients, eye-catching packaging and immersive, innovative store design that reflected the business’ obsession with making the freshest gelato.
Our mission was to inspire all the senses. Dialling up the Gelatissimo experience in-store and at home to launch an internationally-celebrated brand that was ready to stand out and lead.
With a prolific, growing gelateria business operating outlets worldwide, Gelatissimo engaged Houston to transform the brand – and establish a compelling and enticing identity for the future.
The Solution
Our new Gelatissimo brand was inspired by the fun and nostalgia of traditional Italian gelaterias, with a distinctly indulgent and flavourful twist. A brand logo reflecting gelato scoops and dollops was supported by luscious, swirled pattern series – through a zesty, fresh palette that was crafted in collaboration with internationally-renowned type designer and illustrator, Andrei Robu.
These enticing elements all combined to create a brand identity for Gelatissimo that is truly flavour obsessed – influencing every part of the design system from colour palette and typography, through to graphic language, to delight gelato lovers all over the world.
These enticing elements all combined to create a brand identity for Gelatissimo that is truly flavour obsessed – influencing every part of the design system from colour palette and typography, through to graphic language, to delight gelato lovers all over the world.
The Results
Since the rebrand in September 2022, the brand has achieved notable growth, including a 7% increase in spontaneous awareness and a 3% rise in brand love. The Australian store footprint expanded by 13 locations, bringing the total to 55, with over 90% of stores reflecting the current brand look within just two years. The brand performance is strong, with total network sales up 42% and like-for-like sales up 20% (MAT Dec '24 vs. MAT Dec '22). Operational growth includes a 10% increase in headquarters staff, doubling premises capacity, and international expansion with four new stores in Hawaii, Orange County, Northwest Arkansas, and Jewel Singapore.
42%
Increase in total network sales (MAT Dec '24 vs Dec '22)
20%
Increase in like-for-like sales
Services
Brand Identity,
Environmental Design,
Brand Strategy,
Brand Architecture
“Our refreshed brand look and feel brings all that we stand for Gelatissimo to life and truly represents our brand’s flavour obsessed proposition.”
Jeremy Roth, General Manager, Wholesale
“We are delighted with Gelatissimo’s new look and feel and can’t wait for our customers to celebrate with us.”
Jeremy Roth, General Manager, Wholesale
Relevant Projects
Houston Group acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. Our studio sits on the traditional lands of the Gadigal people of the Eora nation and Wurundjeri people of the Kulin, and we pay our respects to their Elders past and present.
Check out our reconciliation action plan