Flavour Obsessed
With a prolific maturing gelateria business operating outlets worldwide, the client engaged our team to transform the Gelatissimo brand to establish a compelling and enticing identity for the future.
Our client challenged us to build a strong brand identity for Gelatissimo’s next chapter – a creative launchpad for elevated experiences, celebrating unique ingredients, creating eye-catching packaging, and immersive, innovative store design reflecting the business’ obsession with making the freshest gelato.
Our mission was to inspire all the senses, dialling up the Gelatissimo experience in-store and at home, launching an internationally celebrated brand, ready to stand out and lead.
The logo reflects gelato scoops and dollops supported by luscious, swirled patterns in a zesty, fresh palette.
Our new Gelatissimo brand was inspired by the fun and nostalgia of traditional Italian gelaterias, with a distinctly indulgent and flavourful twist.
The Gelatissimo brand identity is truly ‘flavour obsessed’ from colour palette and typography, through to graphic language, to delight gelato lovers all over the world!
