A brand refresh that’s truly flavour-obsessed
Gelatissimo
Services
Brand Identity,
Environmental Design,
Brand Strategy,
Brand Architecture
The Brief
With a prolific, growing gelateria business operating outlets worldwide, Gelatissimo engaged Houston to transform the brand – and establish a compelling and enticing identity for the future.
Our client challenged us to build a strong brand identity for Gelatissimo’s next chapter. A creative launchpad for elevated experiences that celebrated unique ingredients, eye-catching packaging and immersive, innovative store design that reflected the business’ obsession with making the freshest gelato.
Our mission was to inspire all the senses. Dialling up the Gelatissimo experience in-store and at home to launch an internationally-celebrated brand that was ready to stand out and lead.
Our client challenged us to build a strong brand identity for Gelatissimo’s next chapter. A creative launchpad for elevated experiences that celebrated unique ingredients, eye-catching packaging and immersive, innovative store design that reflected the business’ obsession with making the freshest gelato.
Our mission was to inspire all the senses. Dialling up the Gelatissimo experience in-store and at home to launch an internationally-celebrated brand that was ready to stand out and lead.
With a prolific, growing gelateria business operating outlets worldwide, Gelatissimo engaged Houston to transform the brand – and establish a compelling and enticing identity for the future.
The Solution
Our new Gelatissimo brand was inspired by the fun and nostalgia of traditional Italian gelaterias, with a distinctly indulgent and flavourful twist. A brand logo reflecting gelato scoops and dollops was supported by luscious, swirled pattern series – through a zesty, fresh palette that was crafted in collaboration with internationally-renowned type designer and illustrator, Andrei Robu.
These enticing elements all combined to create a brand identity for Gelatissimo that is truly flavour obsessed – influencing every part of the design system from colour palette and typography, through to graphic language, to delight gelato lovers all over the world.
These enticing elements all combined to create a brand identity for Gelatissimo that is truly flavour obsessed – influencing every part of the design system from colour palette and typography, through to graphic language, to delight gelato lovers all over the world.
The Results
The rebrand did more than just re-energise Gelatissimo. It took the business to heights beyond every expectation. This was flavour obsession made impactful – and a client brief made in heaven, too.
Since 2023, Gelatissimo’s store count has grown by an 36%, expanding into international markets like the US and SIngapore. Total sales are up over 40%%, with store-on-store sales in rebranded stores increasing by more than 20%. Some rebranded stores have seen increases as high as 80% (Darling Quarter) and 60% (Watsons Bay). And spontaneous brand awareness is up to 7% too.
Through all of this growth, only one thing had changed – the brand. With no marked increase in media or marketing spend, it was the power of brand alone that sparked a business renaissance. A new chapter for Gelatissimo that’s still being felt and tasted all around the world today.
>40%
Sales increase (from 2022 to 2024)
>20%
Store-on-store sales increase in rebranded stores.
36%
Increase in physical store presence.
Services
Brand Identity,
Environmental Design,
Brand Strategy,
Brand Architecture
“Our refreshed brand look and feel brings all that we stand for Gelatissimo to life and truly represents our brand’s flavour obsessed proposition.”
Jeremy Roth, General Manager, Wholesale
“We are delighted with Gelatissimo’s new look and feel and can’t wait for our customers to celebrate with us.”
Jeremy Roth, General Manager, Wholesale
Relevant Projects
Houston Group acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. Our studio sits on the traditional lands of the Gadigal people of the Eora nation and Wurundjeri people of the Kulin, and we pay our respects to their Elders past and present.
Check out our reconciliation action plan