UTS is one of Houston’s newest clients – after we won a pitch in 2015 to work with the university in defining and creating their brand strategy. The University has continued to improve and is currently ranked the #1 young university in Australia, and #8 young university in the world, according to the QS World University Rankings Top 50 Under 50.
The relationship has only just began, and there are several exciting exciting projects in the pipeline. For us, it has been one of our greatest challenges and might just become one of our greatest stories.
Building 2 Artist Takeover
We identified an exciting opportunity to transform a construction hoarding project into a dynamic canvas to connect with the immediate community and beyond. It was a unique moment in time; a punctuation between the old and new, a time just before the UTS building 2 was demolished. We commissioned artists Numskull and Georgia Hill to design and execute the a large-scale mural on the front of the building along broadway, which captured the creative, dynamic spirit of UTS.